Why Independent Comics Are the Future

Brad Kern
9 min readNov 3, 2023
Independent Comics are the Future

In the ever-evolving landscape of comic books, a revolution has been quietly building momentum. Independent comic books, once the underdogs of a medium dominated by juggernauts like DC and Marvel, have begun to outshine their mainstream counterparts. The reasons for this seismic shift in the comic book industry are many, but at the heart of this renaissance is a fundamental change in the creator-publisher dynamic. In this independent space, creators are seizing more financial rewards, wielding greater control over their creations, and crafting narratives that resonate deeply with a diverse readership.

The shift towards independent comic book publishing is underpinned by an economic argument that is as simple as it is compelling. For decades, comic book creators tethered to the traditional behemoths have seen only a fraction of their work’s financial success, with the majority of profits being absorbed by the corporations that employ them. Independent publishers, by contrast, are offering creators a bigger slice of the pie, not just in terms of immediate earnings, but also through ownership rights. This means that when a character or story line takes off, its creators are the primary beneficiaries — both financially and in terms of their capacity to guide the direction of their intellectual property.

In the domain of creative freedom, independent comics are in a league of their own. Freed from the constraints imposed by larger publishers, creators can delve into narratives that are character-centric, often more nuanced, and reflective of a broader spectrum of human experience. This creator-led storytelling is resulting in a tapestry of tales that can be bold, unconventional, and incredibly personal. There is a palpable sense that these stories matter deeply to their creators, and this passion translates onto the page, captivating readers and fostering a strong connection to the material.

In stark contrast to the lucrative potential of the independent comic market is the cautionary tale of Superman’s creators, Jerry Siegel and Joe Shuster. This iconic duo sold the rights to their brainchild, Superman, to the predecessor of DC Comics for a mere $130 — a transaction that is now infamous within the industry. While this character would go on to become a global phenomenon, the financial rewards and control Siegel and Shuster might have reaped in today’s creator-focused market is a matter of speculation but certainly would have been substantial.

This story underlines a critical shift in the comic book landscape. The days when creators relinquished their rights for paltry sums are fading. The contemporary independent comic book scene offers a starkly different proposition: creators are now upfront stakeholders in their creations’ success. In the modern marketplace, the notion of selling off rights for such nominal amounts is unthinkable. Instead, creators are empowered to negotiate deals that provide not only upfront payments but also royalties, merchandising rights, and a say in potential screen adaptations.

The implications of this shift are profound. It not only affects how creators approach the business side of comics but also how they craft their stories. With financial security comes the freedom to take risks and invest in long-term storytelling that may not pay immediate dividends but enriches the medium as a whole. The Superman story serves as a reminder of how far the industry has come and why the model of independent comic book publishing is more important than ever for the creative and financial future of comic book creators.

Moreover, the exodus of high-profile talent from DC and Marvel to independent entities like Ghost Machine, DSTLRY, and the originator, Image Comics is a testament to this newfound liberation. As these artists and writers embrace the freedoms afforded by independent publishing, the quality and diversity of comic book narratives have blossomed. The past few years have seen the Big Two losing their edge as they grapple with a perception of creative stagnation. Meanwhile, independent comics are flourishing, innovating both in terms of storytelling and visual artistry.

Artists in the independent realm are reveling in the absence of corporate artistic restrictions. The resulting work is not just strikingly beautiful; it’s daring. Without the need to conform to a house style or censor themselves for a broader audience, artists are pushing the boundaries of the medium. This level of innovation is breathing new life into the art form, drawing in readers who are looking for something fresh and invigorating.

The world of independent comics is not just a hotbed for innovation and creativity; it’s also where some of the most compelling and popular titles in the market today can be found. These comics, unfettered by the constraints of mainstream franchises, have captivated audiences with their original storytelling and distinctive visual styles. Let’s dive into a selection of indie titles that are currently capturing the imaginations of readers worldwide.

Geiger

Set in the radioactive wasteland of a post-apocalyptic Earth, “Geiger” tells the story of an irradiated hero who has become more than human. Crafted with a blend of gripping narrative and luminous art, the comic has carved out a space for itself with its unique take on a world transformed by nuclear catastrophe. It’s a story of survival and humanity that resonates with readers who are increasingly drawn to tales of resilience and the triumph of the human spirit.

Invincible

“Invincible” has been a game-changer in the superhero genre. Created by writer Robert Kirkman, also known for “The Walking Dead,” this series turns traditional superhero tropes on their head, offering a story that is at once familiar and startlingly new. It follows a young protagonist who inherits incredible powers and learns that heroism is more complex and morally ambiguous than he could have ever imagined. The comic’s success led to an animated adaptation that broadened its fan base and further solidified its place in the indie hall of fame.

Savage Dragon

Erik Larsen’s “Savage Dragon” has been a staple in the indie scene for decades, showcasing the enduring appeal of creator-owned comics. Following the adventures of a superhumanly powerful amphibian-like creature, the Dragon, this series has been lauded for its continuous run under a single creator’s vision, something nearly unprecedented in the comic industry. Its longevity is a testament to the loyal following that indie comics can generate and the creative freedom they enjoy.

Spawn

Another titan of the independent scene is “Spawn,” created by Todd McFarlane. With its dark aesthetic and complex antihero protagonist, “Spawn” has long stood as a flagship title for Image Comics. The comic book’s gritty storytelling and stylized artwork have consistently drawn readers into its supernatural world. “Spawn” has also demonstrated the multimedia potential of indie comics, spawning an animated series, a film, and a wide array of merchandise.

Radiant Black

A newer entrant to the scene, “Radiant Black” exemplifies the innovative spirit of indie comics. This series combines the universal appeal of a superhero origin story with a deeply personal narrative, exploring themes of responsibility, debt, and aspiration in the 21st century. The striking visuals and character-driven plot serve as an excellent example of what indie comics are capable of when creators have full control over their vision.

Each of these comics illustrates the breadth and diversity of stories that independent comic creators are bringing to the fore. They embody the vitality and originality that have become the hallmarks of indie comic success. From the post-apocalyptic landscapes of “Geiger” to the morally grey world of “Invincible,” these stories push boundaries and challenge expectations, forging a deep connection with a growing readership.

As the landscape of comic books continues to evolve, it’s titles like these that are leading the charge. They show that with the right blend of creative freedom, artistic talent, and compelling storytelling, independent comics are not just the future — they’re a vibrant and essential part of the present. These comics don’t just stand apart for being independent; they stand out for being exceptional.

Beyond the pages, the rise of independent comics is also shaping the industry’s business model. Small publishers and self-published creators are leveraging digital platforms to distribute their work, connecting directly with their audience without the need for intermediaries. This direct-to-consumer approach is not only more profitable for creators but also fosters a sense of community between the artists and their audience.

As the success stories of independent comics grow, they’re also drawing the attention of other media. Television adaptations, movies, and merchandise are becoming increasingly common for independent properties, with creators often involved in the translation of their work to these new mediums. This crossover success ensures a broader audience for the source material and further solidifies the financial viability of independent comic book creation.

The entertainment landscape has been dramatically reshaped by the rise of independent comics in multimedia, marking a trend that is not only expanding the reach of indie creations but also redefining what audiences expect from adaptations. As these stories transition from the illustrated page to the dynamic mediums of film and television, they bring with them a fresh perspective that often breaks away from the standard superhero narrative. Here’s a look at some of the most successful and anticipated adaptations that began as independent comics.

The Umbrella Academy

Netflix’s “The Umbrella Academy,” based on the comic series created by Gerard Way and Gabriel Bá, is a prime example of how indie comics can transform into cultural phenomena on screen. This quirky tale of a dysfunctional family of superheroes combines dark comedy with deep emotional storylines, creating a show that resonates with a broad spectrum of viewers. Its success not only speaks to the quality of the source material but also to the seamless transition of indie comics to the binge-watching format.

The Boys

Similarly, “The Boys,” adapted from the comic by Garth Ennis and Darick Robertson, subverts the superhero genre with a gritty and often shocking examination of power and corruption. Amazon Prime Video’s rendition captures the comic’s essence, presenting a world where superheroes exist, not as paragons of virtue, but as flawed beings susceptible to societal influences. The show’s popularity has catapulted it into mainstream conversations, highlighting the rich potential of independent properties.

Invincible

Referenced earlier in this article, “Invincible” made the leap from page to screen through an animated series that preserves the comic’s complex characters and layered storytelling. Robert Kirkman’s involvement ensured that the adaptation stayed true to its roots, providing a visceral and mature take on the superhero genre. Its success has not only introduced the story to a new audience but also reinvigorated interest in the original comic.

Alita: Battle Angel

“Alita: Battle Angel,” though originating from a manga series, showcases the global influence of independent-style comics on big-screen adaptations. The film brings to life the cyberpunk world of its source material with cutting-edge visual effects and a narrative that explores themes of identity and humanity. Alita’s journey from the streets of Iron City to becoming a powerful warrior struck a chord with audiences, demonstrating the universal appeal of character-driven stories from graphic novels.

Geiger

Most recently, “Geiger,” the gripping tale of a post-apocalyptic hero, is poised to make its mark after being ordered for TV adaptation by Paramount+. With its intriguing premise and richly developed world, Geiger’s adaptation news has generated buzz and anticipation. This serves as further proof of the industry’s growing recognition of the value found in indie comics — not just as a breeding ground for new stories, but as a wellspring for properties that can generate excitement across various forms of media.

The transition of independent comics into the realm of television and film signifies a pivotal moment in entertainment. These adaptations have not only achieved critical and commercial success but have also paved the way for a more diverse array of stories to be told. They underline the capacity of independent comics to produce narratives that are not only fit for adaptation but are often tailor-made for cross-platform storytelling that resonates with a 21st-century audience. With each successful adaptation, the influence of independent comics in multimedia solidifies, promising a future where the lines between comic books and other forms of media not only blur but disappear altogether.

The evidence of this shift can be seen in the cultural impact of these comics. Where once superheroes in capes dominated the cultural conversation around comics, now a more diverse array of characters and stories are taking center stage. From gritty noir tales to heartwarming personal journeys, the scope of independent comics reflects the myriad interests of its readership.

With all of that being said, the future of comics is independent. The combination of greater financial incentives, more creative control, and a more personal connection to the material makes for a potent recipe that benefits creators and readers alike. The narrative diversity, artistic freedom, and business innovations characteristic of the independent comic book scene are not merely a passing trend; they are the harbingers of a new era for the medium. As more talent migrates towards these greener pastures and audiences continue to follow, independent comics are not just a refuge for disillusioned creators and fans — they are the new vanguard of the comic book world.

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