The Tradition Behind the Buckeye Sticker on Ohio State Football Helmets

Brad Kern
3 min readAug 21, 2023

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In the realm of college football, traditions are not just add-ons; they are integral parts of the game that connect past generations with the present, and perhaps none exemplifies this better than Ohio State University’s Buckeye helmet stickers. These small, Buckeye leaf-shaped decals that adorn the helmets of Ohio State football players may appear as a simple design choice at first glance, but they hold a special significance rooted deeply in the history, culture, and success of the program.

The Origin of the Tradition

The Buckeye sticker tradition began in 1968 under Woody Hayes, one of Ohio State’s most legendary head coaches. Hayes and his trainer Ernie Biggs wanted to find a way to reward players for big plays, excellent performance, and consistent hustle. The idea was to use a system of incentives that would not only motivate the players but also give fans, coaches, and players themselves a way to gauge performance at a glance.

The Buckeye leaf was an obvious choice for the symbol for several reasons. First, the Buckeye tree is the state tree of Ohio, making it a symbol that resonates deeply with the local populace. Second, Buckeyes have been a longstanding symbol of good luck, a much-welcomed sentiment in the fiercely competitive arena of college football. Finally, the team itself is called the Ohio State Buckeyes, making the motif fitting in every regard.

The Criteria for Earning a Buckeye Sticker

Players can earn Buckeye stickers through various achievements, both individual and team oriented. For example, a player might earn a sticker for scoring a touchdown, making an interception, or achieving a high number of tackles. Team achievements, like securing a win against a rival team, can also result in the whole team earning stickers. It’s a dynamic form of in-season rewards that continuously fosters a competitive spirit among the team members.

More than Just a Sticker

Over the years, the Buckeye stickers have become a source of immense pride for players and fans alike. For players, a helmet full of Buckeye leaves is not just a sign of personal success but also a testament to their contribution to the team’s achievements. Players work hard to earn each sticker, knowing that each leaf represents a piece of the team’s overall success.

For fans, the stickers offer a quick way to identify key players and gauge how well they have been performing throughout the season. During a game, a helmet laden with Buckeye stickers is almost like a battle standard, rallying fans and intimidating opponents.

A Continuing Tradition

Today, the Buckeye helmet stickers are as much a part of Ohio State football as the Horseshoe stadium or the team’s rivalry with Michigan. While the design of the stickers has evolved slightly over the years — mostly in terms of material and adhesive — the essence of the tradition has remained unchanged. They are still a representation of skill, teamwork, and the enduring drive to achieve that has defined Ohio State football for generations.

Final Thought

The Buckeye stickers are not just decorations; they are a symbol of the ethos of Ohio State football. Through ups and downs, championships, and heartbreaks, the Buckeye leaf remains a constant symbol of the values and traditions that make Ohio State football more than just a game. — Brad Kern

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