Brad Kern — Why the Ohio State Football Team Has the Largest Fan Base in College Football

5 min readOct 4, 2023

In the realm of collegiate sports, especially football, it’s not just the players and the plays that make the game exciting; it’s the spirit of the fans that truly electrify the environment. And when it comes to the magnitude of fandom, few can contest the dominance of the Ohio State Buckeyes. According to various sources, this college football team has carved a niche for itself by boasting the most expansive fan base among all college football programs1. But what gives the Ohio State football team such an advantage? Let’s delve into the reasons.

1. Historical Significance and Tradition The Ohio State football team, officially known as the Buckeyes, has a storied history dating back to 1890. Over the decades, the team has amassed numerous titles and honors. Such a rich tradition creates a generational fan base. Parents, grandparents, and even great-grandparents have passed down their passion for the Buckeyes from one generation to the next2. This historical narrative is a significant factor that has cultivated a massive and dedicated following.

2. Athletic Dominance The success on the field cannot be undermined when discussing the massive appeal of the Ohio State Buckeyes. Their consistent top-tier performances in the Big Ten Conference and nationwide have garnered attention. As per a study highlighted by Fox Sports, both Ohio State and Michigan were ranked as the most popular college football teams[³^]. While a team’s success can be cyclical, Ohio State’s frequent and long-standing achievements have fortified their status as a fan favorite.

3. Alumni and Student Body The Ohio State University is one of the largest in the United States, both in terms of campus size and student enrollment. Such a vast academic community directly translates into a significant portion of the fan base, from current students to alumni spread across the country and even globally2. Their pride in their alma mater keeps the Buckeye spirit alive and thriving.

4. Iconic Rivalries The Ohio State-Michigan game, often simply known as “The Game”, is one of the most anticipated and watched college football events each year. Such iconic rivalries amplify the attention and excitement surrounding the team. When a team has such fierce and historic competitions, it not only attracts fans of the particular team but also those of college football in general[³^].

5. Community Engagement and Outreach The Ohio State football team has consistently engaged with its community, further endearing themselves to fans. From charity events to public meet-and-greets, the connection the team establishes with its fan base goes beyond just the game. This profound sense of belonging and accessibility fosters a deep-rooted loyalty among fans.

6. Modern Technology and Media Presence In today’s digital age, the outreach of any sports team is amplified by its presence on various media platforms. The Ohio State Buckeyes have adeptly leveraged technology, making them more accessible to a global audience1. Platforms like Eleven Warriors and Buckeyes Wire regularly update fans with news, enhancing engagement and interest2.

7. Vibrant Game-Day Experience Attending a game at Ohio Stadium, also known as “The Horseshoe”, is not just about the football. It’s an experience. The unmatched energy, the iconic ‘Script Ohio’ by The Ohio State University Marching Band, and the sea of scarlet and gray create an atmosphere that’s both electric and contagious. Such vibrancy and fervor, combined with a culture of tailgating and camaraderie, make being a Buckeye fan an experience unlike any other.

8. Diverse Fan Initiatives From dedicated fan zones to merchandise outlets and fan clubs, there’s an abundance of initiatives that cater to the Ohio State football fandom. As highlighted by SI, teams like Ohio State, Texas, Alabama, Georgia, and Notre Dame have fan bases that are both vast and fervently loyal[⁴^]. The continuous effort to engage and appreciate the fans has played a pivotal role in Ohio State’s widespread appeal.

In conclusion, the enormity of the Ohio State football team’s fan base is not a product of chance. It’s the outcome of a rich history, athletic prowess, deep community ties, and adept modern-day engagement strategies. While other teams might also boast vast numbers and loyal fans, the confluence of factors that the Buckeyes benefit from is truly unparalleled. As the landscape of college football continues to evolve, one thing remains certain: the roar of the Buckeye nation will only grow louder.

The Influence of Player Development and Coaching

Another significant factor that can’t be overlooked when examining the Ohio State’s massive fan base is its reputation for player development and top-notch coaching. Under the tutelage of esteemed coaches over the years, the Buckeyes have consistently produced NFL-caliber players, drawing attention not just from college football aficionados but also NFL fans and scouts. This consistent output of elite talent has not only fortified Ohio State’s reputation on the field but has also endeared them to fans who take pride in the team’s ability to hone raw talent into football stars.

Expanding the Ohio State Brand

Branding plays a pivotal role in sports today. The Ohio State football program has managed to create a brand synonymous with excellence, tradition, and passion. Their iconic logos, the scarlet and gray colors, and even the mere mention of “The Horseshoe” evoke emotions and loyalty that few other programs can replicate. Their consistent branding efforts, both on and off the field, have significantly contributed to their expansive fan base. It’s not just a team; it’s a legacy.

O-H-I-O

The Ohio State Buckeyes are more than just a football team. They’re a phenomenon, a culture, a legacy. The synthesis of history, performance, community engagement, and modern-day strategies has created a fan base that’s unparalleled in its size and passion. While there are many great teams in college football with their dedicated fans, the Buckeyes stand out because of the unique combination of factors that have contributed to their popularity. As the years roll on and the landscape of college football evolves, it’s a safe bet that the Buckeye Nation will continue to grow and remain as passionate as ever. Whether it’s in the heart of Columbus or anywhere else in the world, the chant of “O-H-I-O” will always resonate, a testament to the enduring love and loyalty of the Ohio State fan base.

Footnotes

Brad Kern — Why the Ohio State Football Team Has the Largest Fan Base in College Football

Written by Brad Kern